Carefully crafted, well-written product copy can be what secures the sale. That’s why we’ve dedicated our copywriting agency entirely to the creation of product descriptions. It’s what we do. It’s all we do. Working with a long list of companies from small, local independents to huge international retailers, we use the power of gentle persuasion to take shoppers from ‘mildly interested’ to ‘I have to have it’. Want to know how? Read on.
You have mere seconds to grab a customer’s attention. A handful of well-shot pictures will help, but a thoughtfully crafted product description could be what secures the sale. Purchase decisions are largely driven by emotion, and your product copy can help to inspire and, best of all, convince.
Let’s talk quality. Are you absolutely certain your product descriptions don’t contain any errors? Are they convincing enough? Are they getting the right points across? If you’re not 100% confident in the quality of your product descriptions, it’s high time you did something about it.
Manufacturers don’t really mind, your customers probably don’t either. But Google will. Masses of duplicate content will earn you stern penalties, and that means your customers will struggle to find you. What’s more, you could be using the same copy as your biggest competitor. So here’s your chance to get the advantage.
But modern web users move quickly. You need to go above and beyond to keep their attention, and then win them over. Well-written product descriptions have the power to increase your traffic, give your SEO a makeover, boost your conversions and give you a real sense of ownership over your stock list. So if personality-packed product copy is the missing piece, get it clicked into place with professional efficiency. From a limited, exclusive range to vast stock lists which change regularly, we can handle it all. Contact us today.
Call us, email us, visit us. Tell us all about your product range. We’ll have a look around your website and get back to you with our questions. Then we’ll do some market research, find out a little more about who you’re targeting and nail down the language and emotions which make them tick.
We produce a sample (this bit’s free) and send it back to you. We always aim to nail it first time, but we’re not precious. Your crucial feedback will help us create the perfect blueprint for future descriptions. We can talk about your key phrases and any character limits at this stage.
You provide us with a document (usually a spreadsheet) with some or all of the following: product name, image (or a link to the product page on your site), keywords for SEM/SEO, dimensions, colour, composition etc. We'll let you know the estimated turnaround and get straight to work.
Combined, we’ve tucked 25 years of experience under our belts, writing for some of the nation’s best-loved brands. Since we started specialising in product copy, demand has steadily stacked up. So we’ve built a group of excellent, dependable ecommerce copywriters, each with their own area of expertise. And that means, whatever the job, we can always find the perfect fit and guarantee an efficient turnaround. We’re always at the helm and all client communication comes through us. All work is subjected to scrupulous quality control to make sure it meets the high standards we set for every single job. That’s how we’ve managed to build such an unbeatable bunch and we’re not quite sure what we’d do without them, so here’s to the back-up crack team.
Many copywriting agencies will impress you with their client list and not much else. But it’s not about numbers, is it? We have a great client list but we’re also personable, talented and committed to making you happy.
We set deadlines that are achievable and we meet them every time. Where possible, we’ll beat them. When you work with Siblinc, you can be confident that your project will run to schedule.
The Siblinc team is all about efficiency, distributing work according to our writers' specialisms so we always get the best results. We’re approachable, professional and above all, we care about developing a great relationship with our clients.
We usually get things right first time, but naturally there'll be the odd occasion where something needs changing. In fact our contracts allow for alterations, because your feedback is vital.
We’re not the cheapest agency on the market, but we’re also not the most expensive. We don’t charge any more than is fair for the quality of our service. Which is pretty high, as it goes.
As well as crafting superb product descriptions, we’re also pretty nimble when it comes to using content management systems (WordPress, Magento, Joomla! etc.). If you’re up against it or not sure where to start, we can populate the copy directly into your CMS (once you’ve approved it, of course).
We’re also experienced in delivering meta titles and meta descriptions for each product page (you can read more about that here). These little bolt-on extras are available on request, so just ask.
If you like what you’re reading, then get the ball rolling right now. We’ll happily chat to you on the phone or, if you’re one of life’s scribblers (we’re with you there), fill in the contact form or jot down some details and ping them to the email address below. We’ll get back to you with the answers to your questions. It all starts here…